With everyone on Instagram and YouTube, you’d think email is dead. But the truth? Email marketing is still one of the most powerful digital marketing tools for ROI.
Why Email Still Works
- Direct Access → You land straight in the customer’s inbox.
- Personalization → Tailored offers drive conversions.
- High ROI → Studies show $36 return per $1 spent on email.
Email + Digital Marketing = Perfect Combo
Imagine this funnel:
- Instagram attracts new followers.
- A lead magnet collects email addresses.
- Email nurtures leads until they’re ready to buy.
That’s the beauty of digital marketing combined with email campaigns.
Chennai Example: Local Fitness Studio
A gym in T. Nagar used newsletters with workout tips + exclusive discounts. After hiring an SEO Company in Chennai, they built landing pages optimized for sign-ups. Result? Email subscriber base doubled in 4 months.
Email Marketing Best Practices
- Keep subject lines short and engaging.
- Use storytelling instead of sales pitches.
- Automate welcome series for new subscribers.
- Always provide value before asking for a purchase.
Wrap-Up
Far from dead, email is thriving. In a world of digital noise, it’s one of the few marketing channels people actually check daily. Make it a part of your digital marketing plan, and let a skilled SEO Company in Chennai set up the right funnels.